Julia Altshuler
Here's some more fun stuff you might enjoy from my fave website, www.ephemeranow.com :
"Now! Barbecue! Roast! With Self-Basting Rotary Roaster Admiral, 1955":
"Already, they're working on this America's Independent Light and Power Companies, 1960":
"Dry Ice rings the bell with Industry, too Mathieson Chemical Corp., 1954":
"Sizzling-good eating, outdoor style! Wilson & Co., 1955":
"FOOD-O-MAT 1959 Acme Market, Nottingham Plaza, Syracuse, N.Y":
"Millions and millions and millions love it . . . and you will, too! General Foods, 1954":
"Another of Petri Wine's eerie anthropomorphic rodents, also wearing boots 1948":
"Peas in Potato Boats Birds Eye Frosted Foods, 1949":
" . . and the living is easy-est with STAINLESS STEEL Sharon Steel, 1960":
"How lean is a slice of bacon? Du Pont Cellophane, 1946":
"Cleaner dishes . . . Ring-free pan . . . Tide cuts grease as no soap can! 1951":
"It's a picnic anywhere . . . with a new "Town and Country" portable Motorola, 1952":
"Superior Mustard, 1959":
"Fresh thought for tonight Green Giant Peas, 1948":
"ù Dinner Will Be Ready in Just a Minute
"Pick your favorite foods! Then this imaginary SUPER CHEF buttembles your choice from a vast freezer storage, cooks it to perfection by infra-red ray and serves it by conveyor in a matter of seconds! Set the table . . . then set the dial! Future meals could be as easy as that with this miracle meal-getter. And maybe tomorrow it will be a reality. You'll find New Departure ball bearings in almost every major appliance . . ."
From 1955, another of New Departure's futuristic fantasies speculating on the world of 1965, this one spotlighting the Super Chef Feast Freeze. How about a nice salisbury steak and green peas? What the heck, maybe some mashed potatoes too. No, wait. Carrots
" ' Super Chef - 1965?' New Departure Ball Bearings, 1955":
"Van Camp's Pork and Beans, 1960":
"More and more people are saying, "More V-8, please!" 1955":
"Broncos: Crispy, french-fried wieners 1958 Barbecue Cookbook":
" 'Deliciously Yours!' Hunt's Catsup 1952":
"Holiday Party, 1957
We were considering a caption-writing contest for this particular image, before our better judgment said nuh-uh. Illustration by the wonderful Haddon Sundblom.
breakfast at 1PM todayNope, I didn't even call it "brunch". Dutch Baby for Two preheat the oven to 400¡ lower your rack to the bottom 1/3 2 eggs 1/2C flour 1/2C whole milk...
"The Living Garage
Make way for living. Roll your automobile out on the apron. And if you're lucky enough to own a 1958 Lincoln, be prepared for admiring neighbors. Here is one fine car that's not on view in everybody's driveway. Lithe and low and clean of line, this fashion leader is an eloquent symbol of your good taste. As your neighbors will discover if you invite them for a get-acquainted drive, Lincoln also stands out in ability. For here is an extra safe margin of power - a lively, limber driving demean that you'd never expect in a car so spacious. No other fine car naturally says so many good things about you. The New Lincoln . . . the great new star among motorcars".
For people who wanted to fit a 1958 Lincoln into their lives but had trouble fitting one into their houses, Ford had a better idea: Buy our huge new car, and build an enormous new garage - a three-car "Living Garage" like the one belonging to Mr. and Mrs. Fred Zeder of Greenwich, Conn. Think of it (or the car) as a living room with leather seats for six and a steering wheel under the window. Plus tile floors and a barbecue rotisserie (not to mention bar, soda fountain, play area and potting sink). Our favorite line in this advertorial collaboration of Ford, General Electric and the Tile Council: "The 1958 Lincoln Premiere is one of the larger American models. Yet it takes up only a fraction of the garage space, leaving plenty of room for a buffet table.":
