Campbell Soup 1708Soren Lorensen Hygiene? You don't bathe in the soup! But seriously, your points are well taken *except*... many people ARE rushing from one meeting to the next with no time to...
The concept is a little offensive. This artificial marketeer's idea of a young, hip, and on-the-go consumer is bogus. Making people conscious of improving their health and creating less stressful lives rather than encouraging this notion of rushing from one meeting to the next with no time for even rudimentary hygiene.
So I'm with Curly Sue. Commercial soups like Campbell's are so grotesquely salty that I can't be a consumer. I have no idea who is in their demographic, or who is taste-testing these to begin with, but it has to be a very salt starved community of people. Campbell's would better serve their market segments by not just offering a reduced sodium alternative, which in itself is hardly reduced enough, but by creating an entire campaign around the idea that experiences, relationships, and moderation are far more important than gulping down a viscous guar-gum and sodium laden pudding, barely keeping down the hork as you scrape and kick your way to the top of the corporate ladder.
As for the waste, yes it's yet another unnecessary piece of junk to toss. But I honestly don't think most people care. I doubt the average person in your area of research bother to recycle, like many American communities.
