Baking chocolate is 100% chocolate. The question is, what proportion of "100% chocolate" is flavor and what proportion is fat?
That website makes a significant mistake.
It doesn't differentiate between cocoa butter, fat-free cocoa solids, and cocoa solids. In reality cocoa solids is both cocoa butter and fat-free cocoa solids. "N% cocoa solids" includes the cocoa butter, and the proportions can vary rather widely. You should be able to tell by looking at the nutrition info and comparing the percentage of the total mbutt that is fat (call it F%) with the N% cocoa solids number.
(100 - N)% will be the sugar content, and (N - F)% will be the non-fat cocoa solids content.
--Blair "Maybe."
P.S. Here are four basic chocolate products, in 100-gram quantities.
Plain cocoa has no sugar and little fat.
Hershey's, Baking Ingredients: Cocoa Plain Calories 400 ( Kilojoules 1680 ) Total Fat 10 g Total Carbohydrates 60 g Dietary Fiber - Sugars - Protein 20 g
Baking chocolate has no sugar and quite a bit of fat (the difference probably being all cocoa butter).
Baker's, Baking Ingredients: Chocolate Squares, unsweetened Calories 500 ( Kilojoules 2093 ) Total Fat 50 g Total Carbohydrates 28.6 g Dietary Fiber 14.3 g Sugars 0 g Protein 14.3 g
Chocolate chips are of course eating chocolate, and have both sugar and fat.
Nestle, Baking Ingredients: Toll House, Morsels, Semi-Sweet Chocolate Chips Calories 500 ( Kilojoules 2093 ) Total Fat 28.6 g Total Carbohydrates 64.3 g Dietary Fiber 3.6 g Sugars 50 g Protein 3.6 g
This looks like a drinking cocoa, with so much sugar. The actual cocoa content must be low, considering that the fat content doesn't even register:
Ah!Laska, Baking Ingredients: Organic Chocolatey Chocolate Cocoa Calories 357 ( Kilojoules 1493 ) Total Fat 0 g Total Carbohydrates 82.1 g Dietary Fiber 3.6 g Sugars 71.4 g Protein 7.1 g
This stuf is just weird:
Hershey's, Baking Ingredients: Cocoa, European Style, dry, unsweetened Calories 20 ( Kilojoules 84 ) Total Fat 0.5 g 1% Total Carbohydrates 3 g 1% Dietary Fiber 2 g 8% Sugars 0 g Protein 1 g
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There's no fat, no carbs, no protein, no fiber...it's brown sand, if it's entered correctly in the CalorieKing database.
...yeah...that's just got to be a bad entry...the USDA database shows it's 20% protein, 10% fat, and 60% carbs, identical to regular Hershey's cocoa.
"Breakfast cocoa," according to the USDA, has about 4 grams more fat than the regular stuff, per 100 grams.
