Wal-Mart has announced that they will soon be offering customers a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E & J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathy Micken, professor of marketing. She said: "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand. The top surveyed names in reverse order of popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
Slightly OT: fast food restaurant wasteThis afternoon for lunch, I walked over to a Wendy's fast food restaurant that's around the corner from my office. I wanted to get some food to take back to eat...
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Wal-Mart Wine:
1. Nasti Spumante
Slightly OT: fast food restaurant wasteAlleyGator Tons? A ton is 2,000 pounds. Methinks you exaggerate. The vast majority of food found in the fast food dumpster is the leavings from customers, by US standards it's garbage, NOT perfectly...
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
