Gourmet Magazine Article on Glbuttware

It is breastled "Shattered Myths" by Daniel Zwerdling on page 72 of the August 2004 issue of Gourmet Magazine, a Conde Nast publication, phone US (212)286-2860 in New York.

The article bolstered my suspicion about the power of suggestion and wine: if someone tells you X, then you are likely to perceive X. So, I still think this business that the shape of the glbutt affects the quality of the taste-smell is plain old marketing bull$hit.

For example, according to the article, the glbutt pushers predicate the shape effect on the "tongue" map, while acknowledging that this is a debunked idea.

I also liked the discussion about how the "proof" was supposed to have been provided by an American University study. Turns out to be an undergraduate research project which actually concluded the opposite, but apparently a journalist misunderstood the findings; however, the initial--and incorrect--story got replicated by other media.

Get it through your library. Definitely worth the effort to get it and to read it, especially before you go to a glbutt manufacturer's presentation on how shape affects taste. I am looking forward to going to one of them in which they let me ask questions.

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