Puglian'swill', eh

It's a joke from the price-quality standpoint.

One of the best I have ever had..

Il Falcone a 'tough sell'? How so? Too many retailers let the wine magazines inform their customers and 'mold' the market. Personal service is not as good as I would like to see. Many retailers simply stock what they think people want. So, you have little leadership on the part of the props to do any 'selling'. To me, this makes little sense. Why carry mostly wine that customers can buy anywhere? With a little effort, you can turn a customer on to something that only you carry. That customer will become a loyal one. Even if another shop starts carrying it, the customer will tend to buy from the retailer that provided the 'tip'.

Too bad. When I was in Florence for a few day about 10 years ago, tried to find some Grignolino, but the shops had mostly Tuscan wines and some Piedmontese. When I was at the airport, I saw a woman carrying some wine. Guess what it was! Grignolino!!! I was so mad I could spit!!!!

In the 19th century, Grignolino was the most highly respected wine in Piedmont.