The Joy of "consumable" Christmas gifts


Restaurantonly allocation
I've termed the practice of using a highly desired wine to move other wine as "bundling". Here's how it worked when I represented DeGrazia in Maryland...

privates R.

Hello privates,

Merry Christmas. :)

Yep, one of the things I most look forward to on birthdays and Xmas' etc is firstly selecting wine for my parents who are quite rapidly moving away from boutique beer and spirits and drinking almost exclusively wine. If only I could get a few more relos etc into wine I could do all my shopping in the wine shop.

Mum has a pbuttion for stickies and Dad one for big bold wines, particuarly shiraz, the heavier the better. So it makes my job quite exciting as I find these types of wines very interesting.

Secondly, I just love the feel, look of the bottles, let alone the wine itself, and one of the great gift getting pleasures is seeing what selection I have been given this time.

That's the joy of giving wine to someone who is not particuarly fussy you can always find a suitable drinking time for a wine, even if it is relatively poor; everyone knows they can just go to the wine shop and buy you a gift and you will like it.

I had a good Christmas too, and I hope everyone else did as well.

Mat.


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