What's the 411 on Penfold's Bin 2002 release

Hello hot potato,

Yeah, that is a point. Plain label == better wine in theory.

But its a double edged sword, whilst you and I might be able to tell the difference between a bin 707 and a Koonunga Hill at least on the label hopefully, for the everyman that might not be the case.

So one who is trying to impress dinner guests would go for a fancy about 2000 I think, at least for the pebreast verdot. Which IIRC I paid less than $10 on clearance. It was actually quite drinkable too.

"Ooo doesn't that look fancy? That must be expensive!" "Yes, I know a guy. Lets just say it cost what it cost."

So I think they won't win an awful lot of bulk custom in the say $15 up range purely for that reason. Only from ppl who have a little wine knowledge.

As for the Penfold's lower end stuff, it is usually quaffable, but nothing particuarly special I think.

But then there is a contention in Australia that a lot of say $15 and up wine is particuarly overpriced, which is why you always get lines like "A better wine than some in this clbutt that are more than twice the price".

I mean as I pointed out so someone I knew who was drinking $60 from some Beringer Blbutt stable, how would you know it wasn't worth $60? I mean you could charge $600 for it, but it is the economics of supply and demand.

And if ppl are willing to be supplied at $60 a throw for something they've never heard of simply because it is $60, then you can demand $60.

Or the guy who was buying Metala shiraz cabernet a Saltram IIRC for $20 and thinking he was drinking a slightly better clbutt of wine simply for that fact it was $20 and had a fancy schmancy label. Until I pointed out it is often at about $12.50 in Dan's. Yes Dan's. ;)

Mat.